We are Designing a Friendlier World

By using play to improve relationships and social wellbeing.

Play Is an Untapped Driver for Social Wellness

Three people at an outdoor gym: a young man is upside down doing a handstand, a shirtless man is sitting on a yellow beam, and a woman is standing by a yellow climbing structure.

3 generations playing together

The Harvard Study of Adult Development, the world’s longest scientific study of happiness, found that strong relationships are the single biggest predictor of long-term wellbeing.

Yet most wellness real estate still focuses on individuals.

We design play for social connection, creating places that are more joyful to spend time in and more supportive of what matters most to our wellbeing: our relationships.

Our Services

We are experts at unlocking more social wellness via making our world a better place to play with friends.

Our work spans advisory and design, using play as a powerful tool to strengthen relationships and social wellbeing in communities.

Social Wellness Strategy

Neighborhood Game Design

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Social Wellness Strategy

We work upstream with developers and design teams to intentionally shape social life and wellbeing in communities.

This work can stand on its own or serve as the foundation for a Neighborhood Game.

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Neighborhood Games

Neighborhood Games are one of the most powerful ways to make social wellness part of everyday life in a community.

They are a strategic system for sparking connection, joy, and collective wellbeing in neighborhoods, creating places where people of all ages naturally play with friends.

See Case Study

Press

  • Aerial view of a community shared front yard with blue winding walkways, trees with white blossoms, green lawns, a slide, and a parked car.

  • Flyer for ULI Health Leaders Network featuring headshots of three speakers: Rosanna Vitiello, Sara Candiracci, and Ryan Rosen, with their titles and affiliations. Green background with the title 'The Power of Play' and the ULI Urban Land Institute logo.

  • A group of children and adults playing on a modern playground with climbing structures, swings, and slides in a grassy neighborhood park, surrounded by trees and houses.

  • A smiling man with glasses, a beard, and wavy brown hair standing in front of lush green tropical plants, wearing a pink sweater. Text overlay reads '#512 Urbanistica Podcast Ryan K Rosen' in yellow and white.

  • People sitting and socializing under a vibrant yellow and orange modern architectural canopy with a sculpture of large colorful geometric shapes in an outdoor public space.

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Playing with Friends: The Next Frontier in Well-Being

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Playing with Friends: The Next Frontier in Well-Being :)

Curious to bring some more play and social wellness to your community?

Let's become friends - say hello!