We are Social Architects creating great places to play with friends.

Seeder at Wild Mile

Our Services

We use play as a tool to make social connection and belonging an intentional part of how places are designed, programmed, and experienced.

  • We integrate play into the planning, design, programming, and operations of places to create more opportunities for connection.

  • Typical play amenities were designed for various reasons, and then retroactively placed into public space.

    We reverse-engineered it. We’re pioneering a new category of play amenities, created specifically for public space and the outputs we're striving for: social infrastructure that's vibrant, connected, and enjoyed by all ages.

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Friendly Futures Social Club

Our Clients

From master-planned communities to BIDs to new-wave third spaces and beyond, we use play to help our clients create places that make it easier for people to connect and belong.

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  • "Friendly Futures expanded how I look at activating public spaces. Even with more than 300 events in 2026, the Wild Mile can engage visitors differently, with more play. Our first project working with Ryan and his team was just the beginning of what we can do together to uniquely activate the Wild Mile."

    - Zachary Damato, Co-Founder, Urban Rivers

  • "Working with Ryan & Friendly Futures has been one of the best parts of building Crosscourt. What sets them apart is the energy they bring: creative, fun, & genuinely passionate about the work. If you're looking for a partner who will show up with ideas, heart, & hustle, I can't recommend Friendly Futures highly enough."

    - Charles Seltzer, Founder & CEO, Crosscourt

  • “Ryan is a superstar of human connection & working with Friendly Futures is a pleasure. They always bring a playful & fun energy to meetings. They are a collaborative team player, never letting ego get in the way, while challenging our thinking, absorbing our input & making the process both rigorous and fun.”

    - Scott Snodgrass, Co-Founder, Meristem Communities

Want your community to be a better place to play with friends?

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Let's chat!

La Jolla Playhouse Wow Festival

Press

  • Flyer for ULI Health Leaders Network featuring headshots of three speakers: Rosanna Vitiello, Sara Candiracci, and Ryan Rosen, with their titles and affiliations. Green background with the title 'The Power of Play' and the ULI Urban Land Institute logo.

  • A group of children and adults playing on a modern playground with climbing structures, swings, and slides in a grassy neighborhood park, surrounded by trees and houses.

  • Aerial view of a community shared front yard with blue winding walkways, trees with white blossoms, green lawns, a slide, and a parked car.

  • A smiling man with glasses, a beard, and wavy brown hair standing in front of lush green tropical plants, wearing a pink sweater. Text overlay reads '#512 Urbanistica Podcast Ryan K Rosen' in yellow and white.

  • People sitting and socializing under a vibrant yellow and orange modern architectural canopy with a sculpture of large colorful geometric shapes in an outdoor public space.

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IndiGolf

Want your community to be a better place to play with friends?

Illustrated waving friendly alien character
Let's chat!

The Painted Tree Games

Playing with Friends: The Next Frontier in Well-Being

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Playing with Friends: The Next Frontier in Well-Being :)