Friendly Futures Social Club
Playing with friends - the next wellness frontier
The Friendly Futures Social Club was a boutique community experiment centered around playing with friends.
Over two years we hosted 50 'playdates for all ages' - testing new games, reviving old ones, mixing fitness and creative gathering - and came away with something invaluable: a deep understanding of how people actually connect through play, and the expertise to design and activate it anywhere.
New Games
We created Rufus ball!
Ryan’s
Wellness activities
Community facilitator staffing
Activated parking
Friendly Futures worked upstream with the Indigo team to intentionally shape how social life could unfold across the community over time.
Identified where social connection could have the greatest long-term impact
Translated community values into everyday, lived experiences
Applied an explicit social lens to early planning and design decisions
Traditional Games
Friendly Futures worked upstream with the Indigo team to intentionally shape how social life could unfold across the community over time.
Identified where social connection could have the greatest long-term impact
Translated community values into everyday, lived experiences
Applied an explicit social lens to early planning and design decisions
Wellness Activities
Backgammon meets Fitness
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Firthb
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Activated Parking Lot
The Friendly Novel
Friendly Novel.
Using play as a connective system rather than a single destination
Designing for casual, repeat participation across ages and abilities
Allowing residents to discover social moments organically
