The Painted Tree Games
A Neighborhood Game designed to unlock greater social value from existing community investments.
The Painted Tree Games is a custom Neighborhood Game created for the Painted Tree community in McKinney, Texas.
Designed specifically for this master-planned community, the game augments the development’s investment in public space, amenities, and lifestyle programming by creating playful, shared experiences residents can return to again and again.
It’s one example of how a Neighborhood Game can be designed to fit the culture, landscape, and social goals of a community.
Context: Painted Tree
Painted Tree is a master-planned community designed around nature, trails, and an active outdoor lifestyle.
Extensive trail network and open space system
Strong emphasis on community life and lifestyle programming
Large South Asian immigrant population as well as native Texans
The Neighborhood Game Layer:
Painted Tree added a Neighborhood Game layer to support everyday social life through play and unlock more social potential in their community.
A strategic system of games, rules, and shared experiences
Designed to work within existing spaces and infrastructure
Tailored to the culture, brand, and demographics of the community
What We Leveraged
The Painted Tree Games began by understanding and working with what already existed.
A visible and well-used trail network
Open floodplain areas with high social potential
Resident behaviors and demographics
Lifestyle goals centered on nature and connection
What We Added
Friendly Futures layered in a Neighborhood Game system to activate social life and invite residents to more easily connect with each other.
Branded Game, Logo, Name, and overall visual identity
Game logic and rules that encourage shared use
Playable moments and spaces designed to be social by default
The First Location
The first place to play the Painted Tree Games adds social value directly to the trail network.
Turns a highly visible floodplain area into a destination, not just a pass-through
Supports gathering, play, and lingering alongside movement
Anchors the Neighborhood Game while remaining flexible over time
Games at the First Location
Designed To Grow
Painted Tree Games was designed as a system that can evolve with the community.
Additional game moments planned along the trail network
Phased implementation aligned with development timelines
Flexible in how the game may expand
Painted Tree Games is one expression of how a Neighborhood Game can work.
Every Neighborhood Game is custom and place-specific
The approach adapts to different communities and contexts
The goal remains the same: stronger social life through shared play

